CASE STUDIES
Creative Ideas.
Strategic Solutions.
Working with the top names in sports to bring branded content and experiences to fans.​
We talk everything from gaming platforms to tournaments, and everything in between.
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From the latest must-have gadgets to the cutting edge of technology, these top tech gurus show you the world of new technology like you've never seen it.
The world's most influential Artists, Musicians, and Photographers doing their craft in ways you can't imagine.
Follow the top influencers as they explore the world. The most incredible experiences captured on social.
Click the titles to explore case studies by category or just scroll down.
BRANDED CONTENT WITH AN ATHLETE.
BRANDED CONTENT WITH AN ATHLETE.
OBJECTIVE
Align Lyft Entertainment with content around pop culture & talent that produces inspirational content.
KOLLYDE SOLUTION
Partnered with Stephen Curry, a six-time NBA MVP all-star & champion.
Integrated Lyft Entertainment into the athlete’s YT series, “5 Minutes From Home With Stephen Curry”.
STEPHEN CURRY
PROGRAM HIGHLIGHTS
18,200,000+
TOTAL VIEWS
...and counting
1.4MM
Total Engagement
40+
Creative Assets
7.7-10%
Average ER
Episode PLaylist
click each episode to watch.
BRANDED CONTENT WITH A GAMER.
OBJECTIVE
Target a new audience beyond tech reviews/unboxing & boost awareness of the new OnePlus 8 in the gaming community with the very first ever 90FPS mobile phone and OnePlus’ exclusive emote for OnePlus users.
KOLLYDE SOLUTION
LACHLAN POWER
Partnered with the top Gaming Creators in the Fortnite scene to integrate OnePlus’ specs, exclusive Fortnite emote and 90FPS across YouTube and Twitter.
Causing audience gamers to talk about OnePlus, 90FPS, the exclusive emote across the entire gaming community.
Lachlan’s OnePlus video trended #1 in gaming on YouTube.
PROGRAM HIGHLIGHTS
39,153,000+
TOTAL VIEWS
...and counting
464K
Total Engagement
15
Creative Assets
5.6-10%
Average ER
Episode Playlist
click each episode to watch.
BRANDED CONTENT WITH A TECHNOLOGY CREATOR.
OBJECTIVE
Initiate worldwide engagement for the launch of the new Infinix Note 8 and highlight its latest features in collaboration with an influential tech Creator.
KOLLYDE SOLUTION
Partnered with Marques Brownlee, a world-renowned technology-focused Creator, with an outreach to over 13 million subscribers on YouTube, for an unboxing video to showcase the robust variety of features and review specs.
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To further engage audiences, he offered a giveaway to five winners where he promoted the Infinix YouTube video through his social platform on Twitter.
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To maximize brand awareness, Infinix was able to use the video as a creative marketing asset throughout YouTube’s paid media discovery across the globe and for their virtual launch event, resulting in a tangible increase in brand engagement.
MARQUES BROWNLEE
PROGRAM HIGHLIGHTS
383K
Total Engagement
3
Creative Assets
1,964,417+
TOTAL VIEWS
...and counting
6.2%
Average ER
Episode Playlist
click each episode to watch.
BRANDED CONTENT WITH A TECHNOLOGY CREATOR.
OBJECTIVE
Build brand awareness around the launch of the Infinix Note 7 and the Zero 8 and showcase the latest smartphone technology in collaboration with a global tech Creator on YouTube.
KOLLYDE SOLUTION
UNBOX THERAPY
Partnered with Unbox Therapy, an unboxing and technology YouTube channel with over 17 million subscribers and videos averaging over 3 million views, for in-depth unboxing videos to illustrate the phone’s features at a competitive price.
To maximize brand awareness, Infinix was able to use the video as a creative marketing asset throughout YouTube’s paid media discovery across the globe, resulting in an increase in brand engagement across multiple platforms.
BRANDED CONTENT WITH A TECHNOLOGY CREATOR.
OBJECTIVE
Introduce Ecovacs to North American audiences as a strong competitor in its market by highlighting the latest technology in collaboration with an influential tech Creator.
KOLLYDE SOLUTION
SOLDIER KNOWS BEST
Partnered with technology Creator Soldier Knows Best, who has an outreach to over 800k subscribers on YouTube, for an innovative and detailed commentary that highlights Ecovacs’ revolutionary smart features.
PROGRAM HIGHLIGHTS
94,718+
TOTAL VIEWS
...and counting
94K
Total Engagement
5
Creative Assets
5%
Average ER
Episode Playlist
click each episode to watch.
BRANDED CONTENT WITH A EUROPEAN CREATOR.
OBJECTIVE
Showcasing OPPO’s latest camera technologies around reinventing the holiday season through storytelling. Western European audiences were invited to tell their holiday travel story through an engaging challenge via photography & video contests, amplified through Creators.
KOLLYDE SOLUTION
SIMONE BRAMANTE
Partnered with 7x Travel, Photography, Art Creators to integrate the OPPO Reno 2 and its key features into their authentic content.
Managed production of the Creative Explorer commercial with Creators in the Arctic Circle to capture the Northern Lights amplified via paid media.
Executed seasonal contests across multiple countries to engage OPPO’s & Creators’ audience.
PROGRAM HIGHLIGHTS
7,950,000+
TOTAL VIEWS
...and counting
200K
Total Engagement
60+
Creative Assets
5.4-9%
ER Range
Episode Playlist
click each episode to watch.
BRANDED CONTENT WITH A MUSIC CREATOR.
OBJECTIVE
Build awareness around the launch of the OnePlus Bud Z and showcase the latest features in earbud technology while pushing creative boundaries in collaboration with a music Creator on YouTube.
KOLLYDE SOLUTION
Collaborated with Kurt Hugo Schneider, one of the most globally recognized music Creators with an audience of over 13 million subscribers on YouTube. Kurt took viewers on a creative journey with a fun play on the OnePlus ringtone, creating the ultimate ringtone, all while transporting audiences to the best parts of Los Angeles, California.
In addition to the video content, an Instagram story, a Tweet, and a Retweet helped push the visibility of this project across a range of social media platforms with miniature 15-minute challenges, resulting in an engagement spike across all brand platforms.
After receiving very positive feedback, OnePlus now offers this ringtone to users!
KURT HUGO SCHNIEDER
PROGRAM HIGHLIGHTS
2,323,738+
TOTAL VIEWS
...and counting
36K
Total Engagement
6
Creative Assets
7%
Average ER
Episode Playlist
click each episode to watch.
BRANDED CONTENT WITH A MILLENIAL MOM.
OBJECTIVE
Identify lifestyle audiences on popular social platforms outside of gaming and tech that would benefit from the 15 minute warp charge.
KOLLYDE SOLUTION
Teamed up with well-known Instagram & TikTok millennial women who live a busy life, including Savannah Labrant who has 23.4 million followers and an 18.5% engagement rate, to create a playful yet feasible video sharing what a busy mom can accomplish in 15 minutes.
SAVVANAH LABRANT
PROGRAM HIGHLIGHTS
14,500,000+
TOTAL VIEWS
...and counting
2.1M
Total Engagement
15
Creative Assets
15%
Average ER
Episode Playlist
click each episode to watch.
BRANDED CONTENT WITH AN ARTIST.
OBJECTIVE
Maximize brand awareness across the lifestyle segment and lay the foundation for the smartphone industry's authority.
KOLLYDE SOLUTION
Collaborated with one of the most world-renowned artist Creators, ZHC, who is known for his creative stunts and giveaways on YouTube with an audience of over 20 million subscribers. ZHC curated the longest customized phone mural by painting 100 OnePlus 8T phones.
Due to ZHC’s global presence, OnePlus utilized his creative assets as paid media assets across OnePlus socials around the globe.
ZHC
PROGRAM HIGHLIGHTS
30,000,000+
TOTAL VIEWS
...and counting
701K
Total Engagement
1
Creative Asset
18%
Average ER
WATCH THE FULL EPISODE
BRANDED CONTENT WITH A PHOTOGRAPHY CREATOR.
OBJECTIVE
Expand audience demographics to include market outreach beyond tech reviews/unboxing while highlighting key features of the latest camera technologies of the OnePlus 7 Pro during the summer season in collaboration with visual Creators.
KOLLYDE SOLUTION
Partnered with 11 travel Creators documenting their global explorations while integrating the key features of the OnePlus 7 Pro phone into the content created.
Campaign awareness was amplified as Creators featured the tag #ShotOnOnePlus via social media.
Utilized top performing influencers and paid media content to target and engage a broadened audience, including professional and amateur Creators. This campaign resulted in a respective 21% and 58% growth in followers on Instagram and Twitter platforms.
JESS WANDERER
PROGRAM HIGHLIGHTS
1,400,000+
TOTAL VIEWS
...and counting
37K
Total Engagement
119
Creative Assets
7%
Average ER
Episode Playlist
click each episode to watch.
