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CASE STUDIES

Creative Ideas.

Strategic Solutions.

Working with the top names in sports to bring branded content and experiences to fans.
We talk everything from gaming platforms to tournaments, and everything in between. 
From the latest must-have gadgets to the cutting edge of technology, these top tech gurus show you the world of new technology like you've never seen it.
The world's most influential Artists, Musicians, and Photographers doing their craft in ways you can't imagine.
Follow the top influencers as they explore the world. The most incredible experiences captured on social.
Click the titles to explore case studies by category or just scroll down.
SPORTS
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BRANDED CONTENT WITH AN ATHLETE.

BRANDED CONTENT WITH AN ATHLETE.

OBJECTIVE

Align Lyft Entertainment with content around pop culture & talent that produces inspirational content.

KOLLYDE SOLUTION

Partnered with Stephen Curry, a six-time NBA MVP all-star & champion.

 

Integrated Lyft Entertainment into the athlete’s YT series, “5 Minutes From Home With Stephen Curry”.

STEPHEN CURRY

 
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PROGRAM HIGHLIGHTS 

18,200,000+

TOTAL VIEWS

...and counting

1.4MM

Total Engagement

40+

Creative Assets

7.7-10%

Average ER

Episode PLaylist
click each episode to watch.

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GAMING

BRANDED CONTENT WITH A GAMER.

OBJECTIVE

Target a new audience beyond tech reviews/unboxing & boost awareness of the new OnePlus 8 in the gaming community with the very first ever 90FPS mobile phone and OnePlus’ exclusive emote for OnePlus users.

KOLLYDE SOLUTION

LACHLAN POWER

Partnered with the top Gaming Creators in the Fortnite scene to integrate OnePlus’ specs, exclusive Fortnite emote and 90FPS across YouTube and Twitter.

 

Causing audience gamers to talk about OnePlus, 90FPS, the exclusive emote across the entire gaming community.

 

Lachlan’s OnePlus video  trended #1 in gaming on YouTube.

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PROGRAM HIGHLIGHTS 

39,153,000+

TOTAL VIEWS

...and counting

464K

Total Engagement

15

Creative Assets

5.6-10%

Average ER

Episode Playlist
click each episode to watch.

 
TECHNOLOGY
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BRANDED CONTENT WITH A TECHNOLOGY CREATOR.

OBJECTIVE

Initiate worldwide engagement for the launch of the new Infinix Note 8 and highlight its latest features in collaboration with an influential tech Creator.

KOLLYDE SOLUTION

Partnered with Marques Brownlee, a world-renowned technology-focused Creator, with an outreach to over 13 million subscribers on YouTube, for an unboxing video to showcase the robust variety of features and review specs.

To further engage audiences, he offered a giveaway to five winners where he promoted the Infinix YouTube video through his social platform on Twitter.

To maximize brand awareness, Infinix was able to use the video as a creative marketing asset throughout YouTube’s paid media discovery across the globe and for their virtual launch event, resulting in a tangible increase in brand engagement.

MARQUES BROWNLEE

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PROGRAM HIGHLIGHTS 

383K

Total Engagement

3

Creative Assets

1,964,417+

TOTAL VIEWS

...and counting

6.2%

Average ER

Episode Playlist
click each episode to watch.

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TECHNOLOGY
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BRANDED CONTENT WITH A TECHNOLOGY CREATOR.

OBJECTIVE

Build brand awareness around the launch of the Infinix Note 7 and the Zero 8 and showcase the latest smartphone technology in collaboration with a global tech Creator on YouTube.

KOLLYDE SOLUTION

UNBOX THERAPY

Partnered with Unbox Therapy, an unboxing and technology YouTube channel with over 17 million subscribers and videos averaging over 3 million views, for in-depth unboxing videos to illustrate the phone’s features at a competitive price.

To maximize brand awareness, Infinix was able to use the video as a creative marketing asset throughout YouTube’s paid media discovery across the globe, resulting in an increase in brand engagement across multiple platforms.

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PROGRAM HIGHLIGHTS 

5,678,800+

TOTAL VIEWS

...and counting

464K

Total Engagement

15

Creative Assets

10%

Average ER

Episode Playlist

click each episode to watch

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TECHNOLOGY
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BRANDED CONTENT WITH A TECHNOLOGY CREATOR.

OBJECTIVE

Introduce Ecovacs to North American audiences as a strong competitor in its market by highlighting the latest technology in collaboration with an influential tech Creator.

KOLLYDE SOLUTION

SOLDIER KNOWS BEST

Partnered with technology Creator Soldier Knows Best, who has an outreach to over 800k subscribers on YouTube, for an innovative and detailed commentary that highlights Ecovacs’ revolutionary smart features.

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PROGRAM HIGHLIGHTS 

94,718+
TOTAL VIEWS
...and counting

94K

Total Engagement

5

Creative Assets

5%

Average ER

Episode Playlist
click each episode to watch.

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LIFESTYLE
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BRANDED CONTENT WITH A EUROPEAN CREATOR.

OBJECTIVE

Showcasing OPPO’s latest camera technologies around reinventing the holiday season through storytelling. Western European audiences were invited to tell their holiday travel story through an engaging challenge via photography & video contests, amplified through Creators.

KOLLYDE SOLUTION

SIMONE BRAMANTE

Partnered with 7x Travel, Photography, Art Creators to integrate the OPPO Reno 2 and its key features into their authentic content.

 

Managed production of the Creative Explorer commercial with Creators in the Arctic Circle to capture the Northern Lights amplified via paid media.

 

Executed seasonal contests across multiple countries to engage OPPO’s & Creators’ audience.

 
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PROGRAM HIGHLIGHTS 

7,950,000+

TOTAL VIEWS

...and counting

200K

Total Engagement

60+

Creative Assets

5.4-9%

ER Range

Episode Playlist
click each episode to watch.

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LIFESTYLE

BRANDED CONTENT WITH A MUSIC CREATOR.

OBJECTIVE

Build awareness around the launch of the OnePlus Bud Z and showcase the latest features in earbud technology while pushing creative boundaries in collaboration with a music Creator on YouTube.

KOLLYDE SOLUTION

Collaborated with Kurt Hugo Schneider, one of the most globally recognized music Creators with an audience of over 13 million subscribers on YouTube. Kurt took viewers on a creative journey with a fun play on the OnePlus ringtone, creating the ultimate ringtone, all while transporting audiences to the best parts of Los Angeles, California.

In addition to the video content, an Instagram story, a Tweet, and a Retweet helped push the visibility of this project across a range of social media platforms with miniature 15-minute challenges, resulting in an engagement spike across all brand platforms.

After receiving very positive feedback, OnePlus now offers this ringtone to users!

KURT HUGO SCHNIEDER

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PROGRAM HIGHLIGHTS 

2,323,738+

TOTAL VIEWS

...and counting

36K

Total Engagement

6

Creative Assets

7%

Average ER

Episode Playlist
click each episode to watch.

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LIFESTYLE

BRANDED CONTENT WITH A MILLENIAL MOM.

OBJECTIVE

Identify lifestyle audiences on popular social platforms outside of gaming and tech that would benefit from the 15 minute warp charge.

KOLLYDE SOLUTION

Teamed up with well-known Instagram & TikTok millennial women who live a busy life, including Savannah Labrant who has 23.4 million followers and an 18.5% engagement rate, to create a playful yet feasible video sharing what a busy mom can accomplish in 15 minutes.

SAVVANAH LABRANT

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PROGRAM HIGHLIGHTS 

14,500,000+
TOTAL VIEWS
...and counting

2.1M
Total Engagement

15
Creative Assets

15%
Average ER

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Episode Playlist
click each episode to watch.

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LIFESTYLE

BRANDED CONTENT WITH AN ARTIST.

OBJECTIVE

Maximize brand awareness across the lifestyle segment and lay the foundation for the smartphone industry's authority.

KOLLYDE SOLUTION

Collaborated with one of the most world-renowned artist Creators, ZHC, who is known for his creative stunts and giveaways on YouTube with an audience of over 20 million subscribers. ZHC curated the longest customized phone mural by painting 100 OnePlus 8T phones.
Due to ZHC’s global presence, OnePlus utilized his creative assets as paid media assets across OnePlus socials around the globe.

ZHC

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PROGRAM HIGHLIGHTS 

30,000,000+
TOTAL VIEWS
...and counting

701K
Total Engagement

1
Creative Asset

18%
Average ER

WATCH THE FULL EPISODE

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TRAVEL

BRANDED CONTENT WITH A PHOTOGRAPHY CREATOR.

OBJECTIVE

Expand audience demographics to include market outreach beyond tech reviews/unboxing while highlighting key features of the latest camera technologies of the OnePlus 7 Pro during the summer season in collaboration with visual Creators.

KOLLYDE SOLUTION

Partnered with 11 travel Creators documenting their global explorations while integrating the key features of the OnePlus 7 Pro phone into the content created.

Campaign awareness was amplified as Creators featured the tag #ShotOnOnePlus via social media.

Utilized top performing influencers and paid media content to target and engage a broadened audience, including professional and amateur Creators. This campaign resulted in a respective 21% and 58% growth in followers on Instagram and Twitter platforms.

JESS WANDERER

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PROGRAM HIGHLIGHTS 

1,400,000+

TOTAL VIEWS

...and counting

37K

Total Engagement

119

Creative Assets

7%

Average ER

Episode Playlist
click each episode to watch.

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SASHA JULIARD